Food and drink are the obvious answers but we want so much more. A person who had rarely seen TV, commented after watching a few programmes with ads, ‘I never knew there was so much I needed!’ We all know that advertising plays on our emotions, turning wants into needs, making us hunger for things beyond our pay packet and then creating a sense of discontent. But even Jesus did a bit of advertising when he multiplied the bread and fish to feed the hungry crowds in the wilderness. The crowd missed the point, wanting to make Jesus king so he could become their 1st century fast food outlet – with no cost to themselves. Jesus had to escape from the crowds for a time for he wanted to give them something far deeper, and more important, than food and drink. He wanted to feed the heart, to sustain the depths of their being.
This is was the makers of ads play on: our deepest needs. We see contented families on holidays, a satisfied man driving a sports car (it is always a man) to surf mid-week, cats that come on call for the gourmet tined food – all of it unrealistic but still speaking to the profound need we have to love and to give ourselves in love. Last Sunday, we celebrated the Feast of the Body and Blood of Jesus Christ. This is Jesus’ multiplying of the food in the desert was really pointing to: him giving himself totally to us, loving us to the depths of our being and calling to give ourselves in love. Each Sunday this is what we celebrate at Mass. In the Eucharist, we believe that Jesus gives himself totally to us, inspiring and sustaining in our love for him, our family, friends and the community in which we live.
Loving Father, let me ponder on my wants and desires and let me realise that they really point to my deepest need: to love and be loved by you. I ask this in Jesus’ name confident that you will hear me.
Sr Kym Harris osb